{"id":294,"date":"2022-01-13T15:06:48","date_gmt":"2022-01-13T12:06:48","guid":{"rendered":"https:\/\/apimonster.ru\/blog\/?p=294"},"modified":"2022-01-13T15:06:48","modified_gmt":"2022-01-13T12:06:48","slug":"%d0%bf%d0%be%d0%b4%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-google-analytics-3-universal-analytics-%d0%ba-apimonster","status":"publish","type":"post","link":"https:\/\/apimonster.ru\/blog\/%d0%bf%d0%be%d0%b4%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-google-analytics-3-universal-analytics-%d0%ba-apimonster\/","title":{"rendered":"\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 Google Analytics 3 (universal analytics) \u043a ApiMonster"},"content":{"rendered":"\n<h2 id=\"1-podgotovka-google-analytics\" class=\"wp-block-heading\">1. \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 Google Analytics<\/h2>\n\n\n\n<h3 id=\"1-1-uznaem-nomer-schetchika-kuda-otpravlyat-sobyitiya\" class=\"wp-block-heading\">1.1 \u0423\u0437\u043d\u0430\u0435\u043c \u043d\u043e\u043c\u0435\u0440 \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0430 \u043a\u0443\u0434\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u044f<\/h3>\n\n\n\n<p>\u0415\u0433\u043e \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432 \u043a\u043e\u0434\u0435 \u0441\u0430\u0439\u0442\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"549\" src=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-39-58-1160x549.png\" alt=\"\" class=\"wp-image-295\" srcset=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-39-58-1160x549.png 1160w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-39-58-800x378.png 800w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-39-58-120x57.png 120w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-39-58-90x43.png 90w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-39-58-320x151.png 320w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-39-58-560x265.png 560w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-39-58.png 1351w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<h3 id=\"1-2-sozdaem-tseli\" class=\"wp-block-heading\">1.2 \u0421\u043e\u0437\u0434\u0430\u0435\u043c \u0446\u0435\u043b\u0438<\/h3>\n\n\n\n<p>1.2.1 Goal set-up &#8211; Custom<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"739\" src=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-47-55-1160x739.png\" alt=\"\" class=\"wp-image-297\" srcset=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-47-55-1160x739.png 1160w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-47-55-800x510.png 800w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-47-55-120x76.png 120w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-47-55-90x57.png 90w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-47-55-320x204.png 320w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-47-55-560x357.png 560w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-47-55.png 1414w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p>1.2.2 Type &#8211; Event<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"722\" src=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-49-08-1160x722.png\" alt=\"\" class=\"wp-image-298\" srcset=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-49-08-1160x722.png 1160w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-49-08-800x498.png 800w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-49-08-120x75.png 120w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-49-08-90x56.png 90w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-49-08-320x199.png 320w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-49-08-560x348.png 560w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-49-08.png 1456w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p>1.2.3 \u0417\u0430\u0434\u0430\u0435\u043c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b ec, ea, el \u0434\u043b\u044f measurement protocol \u0438 \u043e\u0434\u043d\u043e\u0438\u043c\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u0435\u0439 \u0432 apimonster<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"729\" src=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-43-31-1160x729.png\" alt=\"\" class=\"wp-image-296\" srcset=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-43-31-1160x729.png 1160w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-43-31-800x503.png 800w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-43-31-120x75.png 120w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-43-31-90x57.png 90w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-43-31-320x201.png 320w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-43-31-560x352.png 560w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-43-31.png 1443w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<h3 id=\"1-3-sostavlyaem-itogovyiy-spisok-tseley\" class=\"wp-block-heading\">1.3 \u0421\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u043c \u0438\u0442\u043e\u0433\u043e\u0432\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u0446\u0435\u043b\u0435\u0439<\/h3>\n\n\n\n<p>\u0414\u043b\u044f \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438, \u043d\u0443\u0436\u043d\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u043f\u0438\u0441\u043e\u043a \u0446\u0435\u043b\u0435\u0439.<\/p>\n\n\n\n<p>\u041f\u0440\u0438\u043c\u0435\u0440\u044b:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">\u0426\u0435\u043b\u044c: \u043d\u043e\u0432\u044b\u0439 \u0437\u0432\u043e\u043d\u043e\u043a\nec - apimonster\nea - lead\nel - call<\/pre>\n\n\n\n<pre class=\"wp-block-preformatted\"><meta charset=\"utf-8\">\u0426\u0435\u043b\u044c: \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u043b \u043a\u043e\u0440\u0437\u0438\u043d\u0443\nec - apimonster\nea - lead\nel - viewCart<\/pre>\n\n\n\n<h2 id=\"2-nastroyka-api-monster\" class=\"wp-block-heading\">2. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Api Monster<\/h2>\n\n\n\n<h4 id=\"2-1-pereydite-v-razdel-podklyucheniya\" class=\"wp-block-heading\">2.1 \u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b &#8220;\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f&#8221;<\/h4>\n\n\n\n<p>\u0418 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 &#8220;\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1128\" height=\"295\" src=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2021\/09\/image-1.png\" alt=\"\" class=\"wp-image-169\" srcset=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2021\/09\/image-1.png 1128w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2021\/09\/image-1-800x209.png 800w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2021\/09\/image-1-120x31.png 120w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2021\/09\/image-1-90x24.png 90w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2021\/09\/image-1-320x84.png 320w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2021\/09\/image-1-560x146.png 560w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\" \/><\/figure>\n\n\n\n<h4 id=\"2-2-vyiberite-servis-google-analytics-ua\" class=\"wp-block-heading\">2.2 \u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0441\u0435\u0440\u0432\u0438\u0441 &#8220;Google Analytics (UA)&#8221;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1147\" height=\"256\" src=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-59-30.png\" alt=\"\" class=\"wp-image-299\" srcset=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-59-30.png 1147w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-59-30-800x179.png 800w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-59-30-120x27.png 120w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-59-30-90x20.png 90w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-59-30-320x71.png 320w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_14-59-30-560x125.png 560w\" sizes=\"auto, (max-width: 1147px) 100vw, 1147px\" \/><\/figure>\n\n\n\n<p>\u0418 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 C\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c.<\/p>\n\n\n\n<h4 id=\"2-3-vvedite-nazvanie-podklyucheniya-i-id-schetchika\" class=\"wp-block-heading\">2.3 \u0412\u0432\u0435\u0434\u0438\u0442\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u0438 id \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0430<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1156\" height=\"504\" src=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-01-01.png\" alt=\"\" class=\"wp-image-300\" srcset=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-01-01.png 1156w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-01-01-800x349.png 800w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-01-01-120x52.png 120w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-01-01-90x39.png 90w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-01-01-320x140.png 320w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-01-01-560x244.png 560w\" sizes=\"auto, (max-width: 1156px) 100vw, 1156px\" \/><\/figure>\n\n\n\n<p>\u0418 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 &#8220;\u0421\u043e\u0437\u0434\u0430\u0442\u044c&#8221;. <\/p>\n\n\n\n<p>\u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043d\u0435 \u043d\u0430 \u0447\u0442\u043e \u043d\u0435 \u0432\u043b\u0438\u044f\u0435\u0442, \u043d\u0443\u0436\u043d\u043e \u0434\u043b\u044f \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u0430 \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u0432 \u043e\u0431\u0449\u0435\u043c \u0441\u043f\u0438\u0441\u043a\u0435.<\/p>\n\n\n\n<h2 id=\"3-nastroyka-svyazok\" class=\"wp-block-heading\">3. \u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0441\u0432\u044f\u0437\u043e\u043a<\/h2>\n\n\n\n<p>\u041f\u0440\u0438\u043d\u0446\u0438\u043f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0441\u0432\u044f\u0437\u043e\u043a \u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432 \u044d\u0442\u043e\u0439 <a href=\"https:\/\/apimonster.ru\/blog\/%d0%ba%d0%b0%d0%ba-%d0%bd%d0%b0%d1%81%d1%82%d1%80%d0%b0%d0%b8%d0%b2%d0%b0%d1%82%d1%8c-%d1%81%d0%b2%d1%8f%d0%b7%d0%ba%d0%b8-%d0%b2-apimonster\/\">\u0441\u0442\u0430\u0442\u044c\u0435<\/a>.<\/p>\n\n\n\n<h3 id=\"3-1-primer-nastroyki-svyazki-s-tildoy\" class=\"wp-block-heading\">3.1 \u041f\u0440\u0438\u043c\u0435\u0440 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0441\u0432\u044f\u0437\u043a\u0438 \u0441 \u0422\u0438\u043b\u044c\u0434\u043e\u0439<\/h3>\n\n\n\n<p>\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c cid.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"904\" src=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-04-22.png\" alt=\"\" class=\"wp-image-301\" srcset=\"https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-04-22.png 1160w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-04-22-800x623.png 800w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-04-22-120x94.png 120w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-04-22-90x70.png 90w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-04-22-320x249.png 320w, https:\/\/apimonster.ru\/blog\/wp-content\/uploads\/2022\/01\/2022-01-13_15-04-22-560x436.png 560w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>1. \u041f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 Google Analytics 1.1 \u0423\u0437\u043d\u0430\u0435\u043c \u043d\u043e\u043c\u0435\u0440 \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0430 \u043a\u0443\u0434\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0415\u0433\u043e \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432 \u043a\u043e\u0434\u0435 \u0441\u0430\u0439\u0442\u0430. 1.2 \u0421\u043e\u0437\u0434\u0430\u0435\u043c \u0446\u0435\u043b\u0438 1.2.1 Goal set-up &#8211; Custom 1.2.2 Type &#8211; 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